I've been a fan of Mike Dooley's Notes from the Universe newsletter for a couple of years now. A couple of times a week, Mike (who refers to himself as TUT, or The Universal Truth) sends a quick, helpful affirmation that reminds you that the Universe has your back, and you know what you're doing. It's one of the few newsletters I look forward to and read every time it comes no matter what - in part because it's mercifully short, but also because it brings an enormous smile to my week every time I read it.
Recently, the Tut site (formerly very plain and just really a link to the newsletter, if I recall) was completely revamped and presented as Tut's Adventurer's Club, an intensive and FREE (if you're signed up for the newsletter) resource for subscribers which allows folks to keep track of long term goals, post bits of gratitude and affirmation in short Twitter-like bursts, and even create your own vision board!
Mind you, if you aren't familiar with or fond of The Secret, or the idea that Thoughts Become Things (which is the name of Dooley's movie, and a fairly commonly held belief among yogis), this will likely not be your thing. But as an exercise in creating technology to support a brand, the design of this new site is inspired. While there are certain things about the aesthetic that could be fine-tuned (the navigation is a bit blocky, and the cherry blossom in the header looks horribly out of place), the overall vibe works very well for the audience it's after: folks who are familiar with and attuned to the Law of Attraction, vision boards, holistic therapies, self-help and the like and want support for putting it to work in their lives.
Another great thing about the site is the copy - it's concise, friendly, pithy and most of all, welcoming. All of this supports the primary idea that the site represents - that the Universe is there with you, for you, supporting you. The site also integrates with Facebook, allowing you to post random nuggets of gratitude to your Facebook friends (obviously, you can choose not to do this if you prefer to keep your posts a bit more formalized), and the vision board feature is just fun to work with. You click on whatever photos you want to work with from the sidebar, and once they're added to the board, you can drag and drop them as you want to to create your vision board and save it to your profile. Creating goals is similarly easy; just add them to the cute little notepad, and then you can check them off once you've accomplished them. There's even a section that shows you all the things that you've accomplished!
Now, the question, of course, is does a site really need all these bells and whistles? Not often, no. But for the community that Dooley's looking to create, and the brand that he's established, the bells and whistles work together beautifully to create a user experience that's supportive, inspiring, and just plain fun.Posted via email from Thinking Out Loud