About Me

Dani Nordin

Nice to meet you. I’m Dani Nordin – an independent creative strategist, designer of kick-ass logos and websites, Drupal and WordPress diva, speaker, writer, and many other things.

In 2005, after 7 years of working as a designer in agency and in-house creative environments, I started the zen kitchen, a small strategic design studio focused on print and web design for food, sustainability, and social impact. Through the studio, I help emerging and established businesses uncover their positioning strategy, create their brands and tell their stories in print and on the web. Nearly all of the zen kitchen‘s client projects involve a combination of strategy, brand development and web design.

In 2010, I decided that it was time to restructure the studio and explore opportunities in the full-time world so I can focus more on strategy and art direction and less on running a business full time. If you’re interested in talking to me about a great position, you can download a resumé here.

I’m a vocal advocate for sustainable design and business practices, as well as standards-based web design. More recently, I’ve also become active in the Drupal community as an advocate for usability and smart workflow practices, as well as making Drupal more designer-friendly. I speak and write pretty regularly about design, sustainability, and other interesting things. Recently, I spoke at Design 4 Drupal Camp in Boston about usability and Drupal workflow; I also created an online instructional video on how to make Dilly Beans.

I’ve lived in New England my entire life, but have been fortunate to travel in the last few  years to various places around the country in search of good food, new connections and Things to Learn. Currently I’m based in Watertown, MA, a delightful little working-class town right by the Charles River with amazing food, fruit trees and gardens in many of the yards, and easy access to Boston and Camberville via the MBTA’s handy bus system.