Presenter: Aaron Stanush, Four Kitchens
How 4kitchens has been doing websites for the past decade:
- Requirements and planning
- Site maps, user flows, wireframes
- Comps
- Implementation
The new way:
- Requirements/planning
- Content strategy (mobile first!)
- Design systems > Comps
- You can’t spend time doing comps for every single device anymore; it’s not an effective use of your time.
- Prototyping is KEY
- You can leverage design systems within prototypes to enhance the mobile experience.
- Build. Design. Iterate. Design. Build. Iterate.
Major changes:
- There is no more “page”
- Layout/template are consistent across devices
- Comps are no longer golden
- Don’t need one for every single page/screen
- Elements are no longer static—they adapt to different devices
- Prototyping happens much earlier in the process
- Helps define the vision; helps client get it sooner
- Designer and developers working closer together
- Higher level of client communication
- Some clients are skeptical, think there’s too much risk involved.
THE PLAN:
- Future-friendly
- http://futurefriend.ly
- We don’t know what will be on the market 2–3 years from now;
- want to provide advice and design that’s going to be sustainable.
- Mobile-first
- Luke W’s book: Mobile first (available on A Book Apart)
- Focus on three things:
- Growth = opportunity
- Constraints = focus
- Screens have different sizes, different needs
- Capabilities = innovation
- Tap the capabilities of the phone—GPS, location, etc.
- “Designing the mobile app first forced us to strip down to the essentials”—Bill DeRouchey, Banksimple
- Focusing on app first carried the focus of the project into the rest of the experience
- User-first is content-first; THEN you worry about mobile strategy.
“Mobile Web”
- Most clients seem to think folks are on mobile devices “on the go”—grocery store, bus stop, etc.
- But honestly, that’s not true; people are spending more time on their phones, more time on the site through that medium
- Mark Boulton: “Start designing from the content out, rather than the canvas in.”
Future friendly content
- What are the types of content and why?
- Video?
- Text?
- How will it be broken up?
- Make it modular
- Drupal makes this easy; you can leverage fields, etc.
- What’s really important?
- If something goes away, will users care?
- If something gets smaller, will that change/decrease value?
- How will the tool you’re using organize this stuff?
- Drupal gives you flexibility to organize content in multiple ways.
- Page tables give hierarchies
- Title
- Message
- Secondary Messages
- Design strategy
- Workflows aim for best user experience; focus on task/behavior, not layout
- Responsive is about providing the best experience, particularly when you focus on content.
- These experiences can differ between devices; desktop may contain more information; mobile can contain more FOCUSED content.
- Wireframes can help organize layout and convey content flow
- Still needed
- Focus on content, flow
- Design systems save time, create patterns
- Styletil.es (@samanthatoy)
- Using texture, fonts, etc. to capture feeling
- Build style guides/pattern libraries
- Comps are probably still needed, but not for every page in every viewport.
- ICANN: Created 3 comps, for 3 different viewports, AFTER creating and iterating style tiles.
- Goal: get the design to the browser QUICKLY.
- Prototypes help the team fail faster, to facilitate better solutions.
- Provide client value; help them “get it” sooner.
- We’re focused on much more complex problems now.
- Clients can get really focused on comps; the browser is where the responsive magic really happens.
- A “living” design allows richer convos between devs and designers.
- Developers can talk about content flow and other design decisions
- Designers have to understand more about how things will actually be built.
- Fail fast. SUCCEED fast.
- Agile/Lean
- All about iteration and letting the team direct changes.
- Best practices = Best experience
- Not about convention; it’s about creating the best experience for users.
- mobilewebbestpractices.com—library of best practices for mobile devices
- Understand how people use their devices and why
- Content > navigation
- Users on mobile are generally coming in through a link; they don’t necessarily care about navigation.
- Best experience doesn’t necessarily mean limiting choices
- Stripping the experience down to just links/text isn’t the best experience
- Users spend more time on their phones than you think; particularly reading.
- Maintain clarity and focus
- What makes a good experience?
- Readable (font size, spacing, contrast)
- Relevant (most valuable content first)
- Keep forms to a minimum unless you’re dealing with commerce, surveys, etc.
- Avoid modal overlays (lightbox, ads, etc.)
- Make it snappy
- People want to do stuff, and they want to do it fast
- Performance management (reduce the amount of time for loading)
- Get people to the content quickly
- Layout
- Design for screens, not devices = Breakpoints
- You really can’t focus just on iPhones anymore; Android, Windows phone, etc. is growing
- Be fluid, liquid, flexible
- Think in proportions, NOT pixels
- aligns with content strategy; focus on hierarchy
- aids in fluid grid management
- Think scale in media, text, images
- Consider device orientation
- lukew.com/ff/entry.asp?1514: Looked at a bunch of different mobile-to-desktop layouts; identified patterns for responsive layouts
- Navigation
- Starbucks changed their navigation; took a risk on an icon-only navigation with drop down box.
- Don’t try to make drop downs a work of art; the OS takes care of things in their own way.
- Put fixed toolbars at the top rather than the bottom.
- The bottom is where the OS puts its hardware buttons; you don’t want users accidentally clicking the hardware buttons.
- Consider OS and hardware buttons.
- Responsive Images
- How do your images scale for various widths and orientations?
- Reduce the # of images if you can.
- Not everyone has super-fast phones!
- Be careful of using HUGE images
- Mobile text
- Make it readable
- Consider text flow; long headlines might not scale well on smaller viewports
- Be aware of typeface characteristics
- Tall, skinny?
- Short, fat?
- Test performance with mobile devices; make sure that loading fonts isn’t slowing things down
- Gestures
- Buttons are a hack: they’re basically styled links.
- globalmoxie.com/blog/buttons-inspired-ui-hack.shtml
- Make gestures obvious.
- Don’t make your users read a manual
- There’s no such thing as “hover” on a touch site.
- Do use visual cues like coach marks.
- There is a need for universal conventions
- Current conventions: tap and swipe (pull down?)
- Consider competing OS/Browser gestures
- Provide alternatives to gestures
- All devices aren’t yet touch-enabled
- Design for humans; embrace the physicality of touch
- Size elements and space them appropriately
- rule of thumb: size touch elements at about 40px
- Remember: not every device is touch-enabled
- Tools
- Software isn’t necessarily the answer
- Start with pen and paper
- Fluid grids
- Goldengridsystem.com
- Github.com/davatron5000/Foldy960
- csswizardry.com/fluid-grids
- gridsetapp.com (coming soon from Mark Boulton)
- Wireframing/prototyping
- Whiteboard!
- Pen/Paper
- Axure
- Balsamiq
- Boston Globe used InDesign
- handles both images and text
- Can create patterns with paragraph/character styles
- Responsive media
- Images
- http://drupal.org/project/responsive_images: Module to use Filament Group’s responsive images library
- Slideshows
- Videos (fitvidjs.com—takes any embedded video and scales proportionately)
- Text (fittextjs.com)
- filamentgroup.com/lab/responsive_images_experimenting_with_context_aware_image_sizing
- markboulton.co.uk/journal/comments/responsive-advertising
- Media queries
- @media screen and (max-device-width: 480px) { .column { float: none; }}
- Media type: screen (desktop, phone, tablet)
- Query for media feature: width, height, orientation, pixel density
- Prototype frameworks
- foundation.zurb.com
- twitter.github.com/bootstrap
- goldilocksapproach.com
- html5boilerplate.com/mobile
- Touch frameworks
- jquerymobile.com: can create something that looks like an iPhone app within a browser
- sencha.com
- Test on REAL DEVICES
- blackberry
- Windows phone
- Kindle fire, iPad2
- Galaxy tab, etc.
- Adobe Shadow: labs.adobe.com/technologies/shadow
- Runs in the background, and has an extension on FF/Chrome
- Make sure your devices are on the same wifi network; then you can browse on desktop and it shows up on all your devices.
- Browserstack.com
- will emulate any number of browsers inside one website
- Just started adding mobile VMs.
- Won’t get the same fidelity as an actual device, but you can get a general overview
- Subscription is pretty cheap.
- Blaze.io/mobile
- tests mobile performance
- Gives load time and other factors
- mattkersley.com/responsive
- Type in different websites, and it’ll show you how it looks in different browser widths.