Hi, I'm Dani Nordin. I help product teams unpack big, gnarly problems 🧶 with design strategy that helps them explore new markets 🧳 and bring together disconnected silos.

Right now, I'm the Product Design Architect for athenaClinicals at athenahealth, working on a range of strategic initiatives including specialty support, EHR Configurability, and Clinical Content. I also chaired the Clinician Experience Workgroup for the HIMSS EHRA for two years.

I also write and say things in front of people, online and in person.

🧠 Work

Summer-Fall 2024

Creating a seamless Ambient Documentation experience between mobile and desktop environments

Ambient AI tools are being developed to streamline healthcare documentation by summarizing patient/provider conversations. User research and iterative testing have led to a seamless mobile-to-desktop workflow, enhancing trust and efficiency for providers. The new features were successfully launched at Thrive in October 2024, with further integrations planned for 2025.

Winter 2025

Unpacking the impact of duplicate documents on clinician and staff burnout

In late 2025, I led a rapid discovery effort to understand the ways in which duplicate documents were piling up across our incoming pipeline (fax, DIRECT, interfaces). This work involved facilitating cross-team workshops, a client site visit, and comprehensive research into the various “dupe cases” that existed across the network. This work helped to align stakeholders across multiple R&D groups around a shared definition of “duplicate” and directly informed multi-year roadmaps for reducing staff burden and clinician safety risk related to duplicate documents heading into 2026.

Summer-fall 2025

Investigating how AI can improve documents in the EHR

I led a multi-phase research initiative focused on reducing the burden associated with incoming documents within Clinicals, including identifying opportunities for AI to augment or automate the experience. To do this, I started by analyzing real document examples; then we conducted interviews, site visits, surveys, and usability tests to define and prioritize opportunities, producing a durable set of insights and artifacts that continue to guide teams and have already informed follow-on work.

Spring-Summer 2021

Exposing the link between EHR configuration and Clinician Experience

I led an internal discovery initiative to clarify the link between EHR configuration, feature adoption, and provider satisfaction - which resulted in changes to how we measure release awareness, improvements to release documentation, and a new initiative to define what "optimal configuration" might look like.

Summer-early Fall 2021

Defining an offering for Surgical Centers

I joined forces with Lorie Lin, a seasoned PM in Clinicals, to discover and define a purpose-built ASC solution. Over the course of a summer, we created a clear human-centered vision for the product, crafted a now/next/later roadmap, and worked with leadership to align teams and resources around the vision.

June - December 2019

UX vision and product strategy for Proceduralists

Working with Product and Engineering partners, I oversaw an initiative to lay out a design strategy and feature roadmap for improving the experience of high-volume specialty clients. The resulting experience vision helped inform a 3-5 year business plan and roadmap for Orthopedics clients.